Whether you're posting on social media or creating a graphic, flyer, postcard, email, website, video, or sign — Tennessee Real Estate Commission (TREC) advertising rules apply. Here's everything you need to stay compliant and keep your marketing (and your license) protected.
The required information must appear on the actual advertisement itself — the graphic, flyer, video, or website. You cannot rely on the caption alone to satisfy TREC advertising requirements.
Every piece you publish must carry these four elements on the graphic itself. Use the sample below as your pre-flight checklist.
AThe approved firm logo including "Greater Chattanooga." Just "Keller Williams" or the KW mark alone is not compliant — and never let AI generate the logo for you. Custom-made Keller Williams logos are not allowed, especially if they're worked into your own personalized logo.
Exactly as it appears on your license — and it must be the same size or smaller than the "Greater Chattanooga" portion of our logo.
Use the number for the office where your license hangs: EB 423-664-1600 · HIX 423-664-1700 · OOL 423-664-1900. You're welcome to add your mobile number too — but the office number is required and can't be replaced by your cell.
"Each office is independently owned and operated." Required on all advertisements — no exceptions.
Compliance follows your marketing wherever it goes — from your Instagram feed to the pen you hand out at closing.
Use false, misleading, or deceptive advertising.
Make claims or guarantees you can't substantiate.
Advertise in a way that could cause consumers to believe you operate independently from the brokerage.
Publish an ad where the required info lives only in the caption — it must be on the graphic itself.
ALL advertising must be submitted to Robin Peterson for approval before publication. This includes social media graphics, flyers, postcards, videos, email marketing, websites, signs, and any other public-facing marketing materials.
This is not optional — it ensures TREC compliance and protects you from fines. A quick review before publishing can save you time, money, and compliance headaches later.
✉ Email Robin for Approval — robin.peterson@kw.comPlease avoid AI-generated flyers — they can easily put you out of compliance. Start with these instead.
Plenty of professionally built, brand-ready designs you can use for free — a safer starting point than AI-generated flyers.
canva.kw.com →Download the approved Keller Williams Realty – Greater Chattanooga logos. Always use these — never a recreated or AI-made version.
kwchattanooga.com/agent-resources →This information was pulled directly from the Tennessee Real Estate Commission advertising rules. Review the complete regulations here.
Read the official PDF →